All of you who thought you'd never see the Times Leader try to break into the Scranton market: These are strange days indeed. After scrantonedition.com soft-launched a few weeks ago, real printed editions of the Times Leader's "Scranton edition" hit the streets today.Does this qualify as a shot across the bow of the Lynetts? More like a pea shooter. Or maybe just a dirty look. The content was amazingly thin, rewritten press releases and repurposed W-B copy. As Scott Wasser told the troops in a memo, "the project isn't as ambitious as it sounds." Readers have no reason to doubt him so far.
>> Read Rich Connor's hearty hello to the people of Lackawanna County
>> Read Managing Editor Scott Wasser's memo to the troops
3 comments:
Dumb business, dumb startegic move, very gutsy decision (which I respec). Of course, they will get money from some Scranton advertisers who hate the Scranton Times but it won't be enough to sustain project.
I like the part where they copied obits that were several days old and even published the same typo as the Times-Tribune. Stay classy Times Leader.
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