Monday, October 27, 2008

"The project isn't as ambitious as it sounds"

All of you who thought you'd never see the Times Leader try to break into the Scranton market: These are strange days indeed. After scrantonedition.com soft-launched a few weeks ago, real printed editions of the Times Leader's "Scranton edition" hit the streets today.

Does this qualify as a shot across the bow of the Lynetts? More like a pea shooter. Or maybe just a dirty look. The content was amazingly thin, rewritten press releases and repurposed W-B copy. As Scott Wasser told the troops in a memo, "the project isn't as ambitious as it sounds." Readers have no reason to doubt him so far.

>> Read Rich Connor's hearty hello to the people of Lackawanna County
>> Read Managing Editor Scott Wasser's memo to the troops

4 comments:

Anonymous said...

Dumb business, dumb startegic move, very gutsy decision (which I respec). Of course, they will get money from some Scranton advertisers who hate the Scranton Times but it won't be enough to sustain project.

Anonymous said...

I like the part where they copied obits that were several days old and even published the same typo as the Times-Tribune. Stay classy Times Leader.

Anonymous said...

Total piece of shit. Nuff' said.

Anonymous said...

How the fuck does Scott "Free Car" Wasser get to be the ME of anything?