Scranton Times fights Casey/billboard flap

The most insightful part of the story comes at the end, where we read the nuts and bolts of the "marketing campaign" for the closure of the afternoon Scranton Times and the renaming of the morning Tribune the Times-Tribune. The Scranton paper got into this mess... because it needed a headline that rhymed with a 1962 song by the Turtles. Great way to attract the kids, fellas!

Bias! In the Scranton Times? Never!

Never, ever, editor Larry Beaupre reports. Read on, or click above for the whole story:

Bias is a sensitive issue, particularly in a town with one daily newspaper, but slanting stories in favor of one newsmaker or another “just doesn’t happen” at The Times-Tribune, says Managing Editor Lawrence K. Beaupre.

“Never in my five years at this newspaper have the publishers directed me to cover a story or cover up a story, or to emphasize a story or slant a story in any way,” he says. “Bias is in the eye of the beholder, and in this case, very clearly, those who are charging us with bias don’t like the truth.”