Wednesday, October 12, 2005

Scranton Times fights Casey/billboard flap

The most insightful part of the story comes at the end, where we read the nuts and bolts of the "marketing campaign" for the closure of the afternoon Scranton Times and the renaming of the morning Tribune the Times-Tribune. The Scranton paper got into this mess... because it needed a headline that rhymed with a 1962 song by the Turtles. Great way to attract the kids, fellas!

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