All of you who thought you'd never see the Times Leader try to break into the Scranton market: These are strange days indeed. After scrantonedition.com soft-launched a few weeks ago, real printed editions of the Times Leader's "Scranton edition" hit the streets today.Does this qualify as a shot across the bow of the Lynetts? More like a pea shooter. Or maybe just a dirty look. The content was amazingly thin, rewritten press releases and repurposed W-B copy. As Scott Wasser told the troops in a memo, "the project isn't as ambitious as it sounds." Readers have no reason to doubt him so far.
>> Read Rich Connor's hearty hello to the people of Lackawanna County
>> Read Managing Editor Scott Wasser's memo to the troops
Dumb business, dumb startegic move, very gutsy decision (which I respec). Of course, they will get money from some Scranton advertisers who hate the Scranton Times but it won't be enough to sustain project.
ReplyDeleteI like the part where they copied obits that were several days old and even published the same typo as the Times-Tribune. Stay classy Times Leader.
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